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New Cybersecurity Tools SMBs Should Be Watching: RSA 2025 Highlights

By Joyce Martinez Hylender, CPA

Founder, Hylender High Impact Solutions, CPA


Cybersecurity startup booths at RSA Conference 2025 showcasing tools designed for small business protection and compliance.

At RSA Conference 2025, I made a beeline for the Early Stage Expo and Next Stage areas, where the boldest, smartest startups are rethinking cybersecurity. And let me tell you, this year’s batch did not disappoint.


I focused on tools that bring real value to small and mid-sized businesses, not giant enterprise stuff.


Think:

  • Affordable

  • Easy to integrate

  • Built to solve real-world problems


Here are the standout vendors SMBs should keep on their radar:


1. Aurva: AI-Powered Data Security Co-Pilot

Aurva delivers real-time data security across multi-cloud environments, perfect for growing businesses that want enterprise-grade protection without the enterprise headaches.

Key features:

  • Database Activity Monitoring (DAM): Spot suspicious activity immediately

  • Data Security Posture Management (DSPM): Audit and improve your settings with confidence

  • AI-Driven Compliance Automation: Stay audit-ready without manual busywork

➡️ Best for: SMBs juggling multiple cloud platforms who need proactive, automated security.

2. Keep Aware: Enterprise Browser Security

Most cyberattacks happen in the browser, and Keep Aware turns your regular browser into a secure, intelligent workspace.


Key features:

  • Real-time visibility into browser activity across your org

  • Risk prioritization that flags high-risk behavior fast

  • Zero-friction deployment, no need to overhaul your systems


➡️ Best for: SMBs who want better endpoint protection without a heavy IT lift.


3. Strac: Data Loss Prevention Made Simple

Strac makes it shockingly easy to discover, classify, and protect sensitive data in real time, using AI to prevent leaks before they happen.


Key features:

It doesn’t bloat your system or hog memory. Instead, it works behind the scenes: If you accidentally share PII (like an SSN) via apps like Microsoft Teams, it automatically blurs the data and redirects you to a secure, expiring link to view it safely.

  • Sensitive data discovery across apps and files

  • Real-time AI detection to stop leaks

  • Built-in compliance tools


➡️ Best for: SMBs in legal, healthcare, or finance handling high-risk data and needing smart compliance solutions.


Next Stage Spotlight: HackerNext

From the Next Stage Expo, HackerNext was one of the most impressive players. They’re bringing penetration testing as a service to the SMB space, affordable, scalable, and smarter than ever.


Key features:

They meet SMBs where they are. Their system tracks historical dark web threats and lets you know if your business is vulnerable. Think of it as a radar that alerts you before you're targeted.


  • Ethical hackers + AI insights

  • Scalable testing to fit small business budgets

  • Ongoing improvement, not one-and-done scans


➡️ Best for: SMBs ready to go beyond antivirus and firewalls and truly stress-test their systems.




The Bottom Line:

The cybersecurity landscape is evolving fast, but tools like these are making enterprise-grade protection more accessible, more intuitive, and more affordable than ever for SMBs.

If you're unsure which of these might be a fit for your business, or how to start improving your cybersecurity posture, we’d be happy to chat.

Let’s keep your systems tight and your data safe, without the overwhelm.

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